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AMI is made with love, from the city of love… Paris! Founded in 2011 by Alexandre Mattiussi, the French-born brand offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and chic. The brand name was formed from Alexandre Mattiussi’s initials and the last letter of his name. ”Ami” means friend in French, so it matches with the positive and friendly nature that’s at the heart of the brand’s approach. Talking of hearts, you’re bound to have seen its instantly recognisable ‘AMI De Coeur’ logo that’s detailed on almost everything in its collection - from oversized women’s sweaters, to nike air force beige white blue shoes colors - you’ll find it taking centre stage at the chest. The red heart motif became the brand signature in 2017 and originates from the signature Mattiussi has zappos using at the end of notes written to his friends since his childhood. AMI captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly. Its designs are built on a notion of effortless wardrobe staples that showcase an eye for detail. Premium fabrics and precise cuts are used throughout to execute the sophisticated yet relaxed aesthetic for which the label is renowned. Made for everyone too. 2019 saw the cork of its AMI Paris women's collection showcasing some of its favourite pieces with a more feminine cut. Each piece in its capsule gives the perfect balance of formal and casual-cool - and they’re sure to become your best friend in your closet.

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