Since Jil Sander founded the brand in 1968, the German-originated label has become known as the “Queen of Less”, so opt for some clean-cut classics in your wardrobe with a helping hand from UrlfreezeShops Despite launching the first collection in 1973, it wouldn’t be until the ‘80s that the minimalist Jil Sander fashion began to take hold. Now, under the creative directorship of Luke and Lucie Meier, the Milan-based brand adds a highly luxurious edge to Sander’s low-key looks. Thanks to them, there’s a focus on high-quality, functional fashion that’ll see you through the seasons in style. From t-shirts to trousers, there’s something from Jil Sander for everyone! We’ve got a lot to thank Luke and Lucie Meier for! The creative forces behind the Jil Sander+ line - the first to introduce denim - it’s become a firm fan favourite since debuting in AW19. Inspired by the duo’s childhood “feeling at home in the mountains, skiing, snowboarding, hiking, climbing, living in nature”, these pieces are designed for a life lived outside the city with the likes of down scarves and practical bucket hats. So if we haven’t made it clear yet, Jil Sander is definitely worth investing in. From fresh white tees to keep your collection clean, to intricate jewellery pieces to accessorise any and every ‘fit. We’re big fans, and we’re sure you will be too!