Good American WW

Innovative and solution led, Good American is the product of socialite Khloé Kardashian and London-born designer Emma Gredes’ business relationship. Founded in 2016, the label makes garments for the modern woman, championing inclusivity, enhancing curves and representing body acceptance. 

Made by women, for women, the ethos behind Good American is to challenge industry norms by empowering women to feel confident no matter their size or shape. Designed for a curvier individual, the label’s products are available in an impressive full size range, offering quality, style, and substance; it challenges the industry's limited sizing and non-inclusive beauty standards.

Ralph Lauren Kids Polo Pony embroidered shirt dress, Womens Lipsy Twist Dress are what sets the brand apart. With influential original styles just as popular as newcomers inspired by 90s nostalgia, it's no surprise that the Good American denim launch broke the record for the biggest sales in fashion history. 

Designed with a fit-first philosophy that celebrates female power, pair your jeans with a VERSACE JEANS COUTURE BLUZA Z MOTYWEM GARLAND SUN that’s skimming yet comfortable. Upgrading evening looks, a Marbella sleeveless mini dress Rosa is designed with an emphasis on comfortable fits whilst still focusing on curve flattering. 

With an array of year-round attire including macs, jackets and coats, the label’s functional outerwear serves your cold weather fits whilst pared-back basics are the foundation for your day to day looks.