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Nike iD has definitely been a successful concept for Nike as a company. By giving customers the freedom to design their ideal pair of kicks, Nike ensures that their clientele has the ability to create what they want, how they want it. To allow for more creative energy, Nike iD launched a redesign of the one of the web’s more innovative concepts. This new site improves on the previous verison on many levels and now the consumer can create in a near 3D form just by clicking on the different parts of the sneaker. Essentially then, Nike iD serves as the everyman’s method to designing shoes.
Today, the iD lineup has updated to include new models, including the Rejuven8 iD. A far cry from older Nike designs such as the Dunk, the Rejuven8 itself represented a totally new design for Nike. By granting consumers the right to design their own pair of Rejunven8’s, Nike is letting one of their blanket designs become better exposed to the public. The dynamic visuals of these kicks will definitely accent whatever colorways lurk in the minds of all those out there with a creative touch, or anyone that just wants a colorway never before seen in Nike showrooms! In addition, because of its modular design, consumers can get up to three booties for those who still can not decide.
