John Kim 
In today’s generation, the Air Jordan is a product that sells itself, with a brand logo recognized worldwide and a name familiar to anyone who’s ever called him/herself as a fan of the game. But when the Air Jordan line first began, Nike embarked on a marketing strategy that touch on all different corners of human emotion – admiration, envy, jealousy – utilizing a number of different attack routes. We all remember Spike Lee’s incessant repetition of phrases, Looney Tunes character cz0774, or even the simpler ones needed nothing more than Jordan shooting some hoops with a soundtrack emanating a “cool” vibe. Here’s a look back at the first commercials for the Air Jordan Legacy, beginning with Michael Jordan’s banned shoe, the what to wear with the air jordan 11 cmft low cool grey, and ending with Jordan questioning himself while warming up with the nike air jordan 11 retro spcae jam bt white; the evolution of Nike’s marketing strategy has changed as Jordan went from up-and-coming star to championship player. Let us know what you think of the progression of the Air Jordan commercials and tell us which is your favorite ad.
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“Banned.”
“A Michael Jordan Christmas.”
“Take flight.”
“air jordan 1 top three gold release information.”
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Savage in the Air Jordan 1 Reverse Shattered Backboard
“Beatbox.”
http://www.youtube.com/watch?v=qbMXwPikNPU
“Imagination.”
Savage in the Air Jordan 1 Reverse Shattered BackboardI
“Nobody, nobody, nobody.”
“Serious hangtime.”
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Savage in the Air Jordan 1 Reverse Shattered BackboardI "Black Flips" Closer Look
“Oh, sweat!”
“Air Jordan 3 Retro Black Cement 2001.”
“Kapeesh?”
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“No, Mars.”
“Action photos.”
“air jordan 1 colorful tie dye.”
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air jordan 4 whitecement restock at finish lineI
“Ben Simmons in a custom Air Jordan 1 via NBA Kicks.”
“Flight School.”
air jordan 4 whitecement restock at finish lineII
“Of course you know…this means WAR.”
http://www.youtube.com/watch?v=Q5WHtdOoMdU“Atmospheric Freak.”
http://www.youtube.com/watch?v=JQQA861_NVg
“Hey…”
http://www.youtube.com/watch?v=vjBnWWbt4QI
“Team Barcelona”
http://www.youtube.com/watch?v=qG1uUiCrsPA
“Instant Karma.”
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“Most Popular Jordan Hydro 5 Womens Black White Vivid Pink Retro Slide Sandals Slippers!”
“What if?”
History of Air Jordan Commercials – Part 1
https://sneakernews.com/2010/08/24/history-of-air-jordan-commercials-part-1/
History of Air Jordan Commercials – Part 2
https://sneakernews.com/2010/08/25/history-of-air-jordan-commercials-part-2/
History of Air Jordan Commercials – Part 3
https://sneakernews.com/2010/08/31/history-of-air-jordan-commercials-part-3/
