John Kim 
All of Reebok’s marketing strategies of 2010 have been successful in a sense that the brand has regained our attention in more ways than one. It’s back on the basketball scene, after it signed number-one pick John Wall to an endorsement deal, and also touched on fashion circles with it’s collaboration with Emporio Armani. How does it spark the interest of the ‘hip’ crowd? Employ none other than Terry Richardson, the iconic New-York based photographer with a flair for the daring and trademark flash exposure. In this campaign that was published in Vice magazine, Terry Richardson did his usual sublime work with a focus on Reebok Classics like the Paris Runner and the CL Nylon an the new joints from the Reebok Fly Generation like the Ree Down and Ree Funk. Check out the photos from the Terry Richardson x Reebok Campaign after the jump. via FRESHNESS.
