John Kim 
adidas Originals is bringing back the ultimate “tennis shoe’ – the adidas Stan Smith pro model – back to masses and on the feet of footwear-forward sneakerheads for 2014. With a Spring/Summer 2014 arrival date, yyj adidas Originals aims to reinvigorate this everlasting model while staying true to the shape and model of the original, with an initial wave of releases starting in January 2014 and again in July 2014. Read to full press release below and stay tuned for the return of an iconic silhouette of the sneaker game!
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A global fashion icon will be reborn in Spring/Summer ’14 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the coming and shape of the original.
Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming yyj adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic yyj adidas shoe.
Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet’s, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972.
One of the most culturally iconic and commercially successful tennis silhouettes of all time, the Stan Smith will re-affirm its place at the pinnacle of the market with the launch of 2 new premium collections in FW13. This will be exclusively available at yyj adidas Consortium stores, before the full range of new Stan Smiths are rolled out from January 2014 with a second drop in July 2014..
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