Brendan Dunne 
The hoops nike Air technology was one that had been floating around in hoops nike’s sole kits for years before the Air Max tooling made its debut. The brand knew that they had a cushioning platform superior to their competitors, but they just needed a way to show it off. You know the story from there: Tinker Hatfield visited the Georges Pompidou center in Paris and his revelation started a revolution. Wieden+Kennedy showed off the sneakers in the controversial “Revolution” spot and the blazing bright red sneakers started to show up on the feet of runners around the world.
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Source: Nike Sportswear
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The one that changed everything. Mark Parker and Tinker Hatfield’s brainchild revolutionized footwear, showcasing visible Air in a striking red and white colorway.
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Lighter than its predecessor, the AM Light expanded upon signature Air Max design language while maintaining the original’s pace.
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Once called “Radiant Red,” the now-iconic bursts of Infrared on this design would go onto define the AM90 and birth its own legend.
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How do you fit more Air into a running shoe? Start at the bottom – literally. The AM 180 displayed 180 degrees of visible cushioning beneath the midsole.
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Big window. Bigger impact. The AM BW delivered more visibility, more padding, and more Air than ever before.
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The concept of “max Air” reached a new, well, maximum. Breakthroughs in blow-molding technology afforded room for 270 degrees of Air.
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For the AM95, designer Sergio Lozano drew inspiration from the human anatomy; specifically, the spine, ribs, and tendons. Pops of Neon Yellow made these an instant classic.
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Much like the bullet train that inspired its design, the AM 97 was built for speed, showcasing the first full-length visible Air midsole.
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The AM 360 realized hoops nike’s initial vision of running completely on Air with a thermoformed Air unit and laser-cut upper.
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Ultralight support meets maximum cushioning in the hoops nike air zoom tour shoe size conversion european Men’s Running Shoe, featuring the most flexible Max Air unit yet and a woven one-piece Flyknit upper.
