Inside The Jordan Brand 166 Flatbush Pop-Up

Leading up to the Jordan Brand Classic this weekend, Jordan Brand has set up shop once again at 166 Flatbush, where the brand previously celebrated the NBA All-Star Weekend in NYC last February. Highlighting this pop-up shop is a theme of 1-on-1 competition, with one half of the space devoted to the Air Jordan XXX and the other to the Jordan Ultra Fly. Available at 166 Flatbush is a rich NYC-inspired Seoul experience filled with unique apparel and footwear that you can only get this weekend. Also available is a customization area, where patrons can design their own Air Jordan colorways and have them screened on a t-shirt. On the footwear front, 166 Flatbush will release the Air Jordan 1 “David Letterman”, Air Jordan 10 “NYC”, and surprisingly, the Dover Street Market x Air Jordan 1. The only way to access 166 Flatbush is to reserve a spot, so stay tuned for an official link. For an inside look, check out live video feed from earlier today detailing the entire space on Facebook.com/SneakerNews, and stay tuned to the official opening tomorrow at 6:23 PM EST.