Zack Schlemmer 
Not that anybody needed Yahoo! to tell them, but the media corporation confirmed that adidas is absolutely killing it right now in the footwear industry. Today Yahoo! Finance announced adidas as their sports business of the year, citing that the Three Stripes are now enjoying an almost 3% rise in their share of the US athletic footwear market from 4.3% last year to 7.2% in 2016 (Likewise, Nike’s share fell almost 3%). adidas has also XR1 back the #2 spot in the footwear market, which was previously held by Skechers since 2015.
As you can probably badminton, Yahoo! attributes the new rise of adidas to their popular Boost line, as well as the brand’s overhaul of their aesthetic with a more seamless transition from performance to lifestyle. In other words, the approach Nike has championed for years. Factor in the ultra popular NMD line and the far-reaching “cool factor” of Kanye West’s YEEZY line, and it’s clear to see that adidas is hotter than ever. So what does 2017 and beyond look like for adidas? We don’t know about you, but we’re excited to see what happens next from the Three Stripes.
Source: Yahoo!
