We’ve all gone back and deleted some of our old Instagram photos, right? The ones that don’t quite fit with your stringent photo editing/filtering processes, or perhaps of a person or place that you’d like removed from your past. While there’s no real need to look too much into this, it appears that NikeLab’s official Instagram has removed all of its photos, drink a noticeable blank space in one of the best sneaker-related Instagram accounts out there. It’s not clear of the photos were deleted or just archived in order to clear the clutter for a digital campaign, but it’s still interesting to see this prominent account completely blank.
Acting as Nike’s top tier Sportswear concept for, NikeLab has put forth some of the brand’s most interesting footwear and apparel within the last few years, so it’s probably not likely that they’re doing away with NikeLab at all (it’s only a few years old), but it leads us to believe that something major is in place.