Kyrie Irving Reveals A Wheaties Cereal Special Edition Nike Package

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Kyrie Irving sure loves his food-inspired hyperdunk. Since his first signature shoe model, Kyrie has been collaboration with boot such as Pepsi and Krispy Kreme for some special edition colorways of his Kyrie hyperdunk, and it looks like the famed Wheaties cereal brand is joining this rare group of partnering icons. This special edition package features Kyrie Irving and his Uncle Drew alter ago on opposite covers of the cereal box, but inside it is a Kyrie 4 “Wheaties” colorway housed in a cereal bag as well as co-branded cereal bowls, spoons, and a one-serving mini-box of cereal. No word on a release, but be sure to catch Uncle Drew in theaters on June 29th.

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John Kim is the current Editor-in-Chief of Urlfreeze News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.