Ben Felderstein German Sportswear brand, Puma has one of the most profound presences in the music industry, with collaborative lines of footwear with the likes of Rihanna, Big Sean, and The Weeknd. The Weeknd’s XO collection has become one of the brand’s most popular lines, putting a signature lifestyle touch on military-inspired footwear. In honor of 50 years of the influential Puma Suede, The Weeknd is bringing that militaristic aesthetic to the brand’s most important sneaker. Serving as a remix of the icon, the Suede 50 Puma x XO will be available in three colors, black and gum, black and white, and a glacier grey. To further switch things up from the norm, Abel Tesfaye, has swapped out this offering’s conventional lacing system with a buckle strap around the boot’s toe and ankle. “19” and “68” sit at the center of each iterations tongues, another nod to the Suede’s birth year, 1968. Peep a detailed look at The Weeknd’s take on the Puma Suede rosa and look forward to its arrival at retailers on August 11th.
