Ben Felderstein While soccer fanatics the world over love nothing more than debating who the greatest soccer player is between Cristiano Ronaldo and Leonel Messi, it is becoming increasingly more obvious who the most popular footballer on the globe is. Having sold 520,000 units of his new Juventus jersey in the first 24 hours after his transfer to the Italian soccer juggernaut became official, there is no one in the world’s most popular sport that NIKE the needle like CR7. In China for his annual tour, Ronaldo caught up with Complex in Beijing at the iconic Honor 23 retail space to discuss sneakers and potential projects for the future. To start the episode off, Ronaldo and La Puma discuss the patchwork-inspired story behind his two Air Max 97 “CR7′ models that harkens back to his childhood and owning only two pairs of shoes. In 2003, Nike payed homage to Ronaldo’s new club, Juve, so naturally speculation regarding a re-make of the heralded classic has begun. With Ronaldo being the sport’s most affluent Nike endorser, the opportunity to create a sequel appears to be low hanging fruit for the Swoosh. For all that and to see what Cristiano spent over ¥23,498 on, check the rest of the episode below.
