Ben Felderstein Jordan Brand’s motivational “Welcome Back” campaign encourages high school hoopers from around the globe to soar to new heights that are customarily reserved for the NBA’s brightest stars. In honor of 2018’s senior class of high school athletes, the Jumpman has tapped into Travis Scott‘s growing influence to star in a new ad campaign, serving as a high school principal of the Class of XXXIII. With Scott’s smash single Stargazing blaring through the loudspeaker, filling the halls and the gym of a high school court, Jordan Brand welcomes the new class and has them prepared to fly. While La Flame is the proverbial figure head of this spot, the star has got to be the brand new Air Jordan 33 silhouette set to release this Thursday in a Future Of Flight colorway. For more on the brand’s newest performance-engineered on-court marvel, be sure to check out our Air Jordan 33 where to buy Anthracite in advance of the upessential drop.
