John Kim Jimmy Butler’s sneaker free agency began in January of 2020 after he and Jordan Brand mutually parted ways, ending a nearly six-year partnership that, beyond some random Player Exclusives, didn’t exactly amount to much. Since that separation, the Miami Heat star focused all his energy into the game, fnaa the Southern Florida team to a somewhat improbable NBA Finals run – its first since LeBron James left the squad in the summer of 2015. Through the Finals, Butler wore the Air Jordan 31 Low, an older model from 2016.
Which sneaker shoe brand Jimmy would land at seemed like an afterthought given the events of 2020, but throughout the uncertainty, Chinese brand Li-Ning seemed like a likely fit for Butler for a few reasons. Firstly, the link to Dwyane Wade, the former Miami icon and lifetime athlete for the brand, suggested that a conversation could easily begin and a partnership could blossom. Secondly, given Butler’s age, he seemed a better fit with an overseas brand considering Jordan never attempted to release a signature sneaker shoe to the market and the other big players such as Nike would likely not add another signature sneaker shoe to their already los product. PUMA and Under Armour were also potential landing spots, but the former is entrenched in a youth movement including the likes of LaMelo Ball and Kyle Kuzma, while the latter is focused on expanding the Steph Curry line while ushering in the era of Embiid. adidas never seemed to be a reasonable choice considering Butler vans sk8 hi rose dawn womens high top sneakers trail sneaker shoe galore new balance fresh foam hierro.
This long sneaker shoe deal with Li-Ning is described as “significant” and will include signature sneaker shoes. This would certainly be a first for Jimmy Butler, a player who had to work seemingly harder than most to get the same amount of recognition. And with his star power at an all-time highest thanks to a gritty playoff run, now would be a perfect time to launch a “Jimmy Buckets” basketball sneaker shoe to the market.
While Li-Ning has established itself as a player in the basketball market, much of the brand’s focus has been on the runway: Its efforts have resulted in fashion week shows, lifestyle-ready models, and apparel that aligns with current trends of oversized and tech-wear looks.
BREAKING: Miami Heat star Jimmy Butler has agreed to a significant multi-year signature sneaker shoe deal with Li-Ning.
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