The Jordan “Why Not?” Zer0.4 “Upbringing” Releases On January 6th

Russell Westbrook is officially on a new team as he heads into the 2020-21 NBA season, and along with a new uniform, the guard will rock his recently-unveiled Jordan “Why Not?” Zer0.4. As with inaugural arrangements of previous signature sneakers, the forthcoming silhouette will don an “Upbringing” ensemble inspired by Westbrook’s youth.

On the performance end, the fourth installment in the Jordan “Why Not?” series features a refined underfoot-feel achieved by both a more intricate tread pattern and double-stacked Zoom Air cushioning. Elsewhere, the new model forgoes the midfoot strap from the “Why Not?” Zer0.3 in favor of a double-webbed lacing system that improves on the lockdown required by a dynamic player like the incoming Washington Wizards point guard. As for the pair’s colorway, the disparate tones of purple, gold, green, blue and red, as well as the various prints and patterns throughout the upper, nod to some of the most influential moments, places and teams in Brodie’s athletic and personal development. Unsurprisingly, the sneaker’s mashup aesthetic demands attention, just as the man behind it.

Enjoy official images of the “Why Not?” Zer0.4 “Upbringing” here Red, and find pairs arriving in Yellow-family sizing on January 6th.

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