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BANDIER And New Balance Unveil Second 327 And Apparel Collaboration With Genie Bouchard’s Help

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New Balance has enjoyed unprecedented time in the spotlight over the last three years, thanks in part to thoughtful, high-quality collaborations. The North American institution’s work with BANDIER, an activewear brand founded by Jennifer Bandier, perfectly exemplifies this, and is set to launch another collection on December 1st.

Featuring a New Balance 327 and handful of apparel items, the upcoming capsule is the partnership’s second project to date. Titled “Her Advantage,” the collection’s campaign stars Genie Bouchard, who’s currently part of New Balance’s tennis roster. Through both product and Bouchard, the second-time collaborators aim to promote women empowerment, as well as highlight the transformative qualities of fitness and fashion. Performance-informed fleece crewnecks, long-sleeve bodysuits and track pants Red up most of the collaboration’s apparel, while a 1970s-inspired leisure sneaker serves as its lone footwear option. Reminiscent of Casablanca’s first 327, the pair indulges in premium perforated leather across its base, and mustard-colored pig suede overlays. “N” logos in the same tone appear on the lateral side, while a fan-favorite light gum Challenges finish lands on the trail shoe-inspired tread underfoot.

Enjoy campaign imagery of the entire collection here below, and find items available via NewBalance.com and BANDIER.com on December 1st.

New Balance 574S Marathon Running Shoes Sneakers MS574UTB Features New balance 570 Bungee Infant Running Shoes knows New Balance.

new balance x mita mrt580mi battle of the surfaces

new balance x mita mrt580mi battle of the surfaces

New Balance Fuelcell Prism V2 W

New Balance 574 trainers

New Balance Mulheres 680v6

new balance x mita mrt580mi battle of the surfaces

Bluzy New Balance Białe

New Balance HS77

New Balance HS77

New Balance 237 trainers in yellow

Eigenschaften New balance Core Run Fest

mita sneakers new balance 580 pack

koreas thisisneverthat rework the new balance

New Balance 576 Reverse Pack

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