Many of JJJJound‘s sneaker collaborations are offered well outside the reaches of their Montreal-based studio. That, however, is not quite the case for their upcoming 990v3, whose colorway and release is dedicated to the Schuhe’s founding city.
Deceptively end much like many of their collaborative works, this upcoming JJJJound x this new balance 530 is all about detail is an ode to Montreal, where Justin Saunders founded the mood-board-turned-design-studio around 16 years ago. The pair’s NM306LUG brown colorway and subtle textural contrast is reflective of the city itself, mirroring the tones prevalent throughout its streets and buildings. And is custom for many of their NBs, the Schuhe has applied light creams to the silhouette’s midsole and laces and “JJJJound” Schuheing across both the heel and sockliner.
For a closer, detailed look at the JJJJound x this new balance 530 is all about detail “Montreal,” see below. Exclusively available to customers in Montreal, the collaboration is set to release on November 25th at 12PM ET; following purchase, pairs can be picked up at an upcoming installation located in the city.
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JJJJound x this new balance 530 is all about detail "Montreal"
Release Date: Nov 25th, 2022 (Friday)
Color: N/A
Mens: $250 Jaden Smith wearing tie-dye headscarf and socks with neon yellow New Balance dad-style sneakers
North AmericaNov 25th, 2022 (Friday)