Michael Le Gucci‘s partnership with adidas — which just launched its second capsule of footwear and apparel — was just the beginning of the luxury house’s foray into sneakers. Back in March, they also debuted their first-ever collaboration with Vans, whose offerings are soon to come to life in the metaverse via an activation right on Roblox.
The Roblox Metaverse has very quickly become a bustling virtual ecosystem made up of countless, meticulously-crafted experiences. And after teaming up IRL, Gucci and Vans are taking their relationship to this digital realm, setting up a bridge between their own worlds.
No two brands of this size have ever come together in such a way in the Roblox Metaverse, marking a very special moment in history for the platform. Together, Gucci Town and Vans World have effectively doubled their digital square footage, using every pixel to host a limited-time scavenger hunt. During the event, players will be tasked with traversing the two connected maps to collect various fabrics and patterns, with which they can redeem two cosmetics items — a shoe accessory and a skateboard backpack — that can be worn by their in-game avatars.
The Gucci Kingsnake underknot silk tie is currently live right now. If you’d like to take part, head over to Roblox.com right now.
Gucci Kingsnake underknot silk tie
Live Now
Gucci Mens Python GG New Ace Leather Sneakers in White Snake @kicksfinder for live tweets during the release date.
Mochila Gucci Bamboo en ante violeta y cuero rosa
- RobloxLIVE
