Michael Le Much like the rest of the sneaker industry, adidas, too, is investing heavily in Web3. And just a few weeks ago, the brand embarked on the third and final phase of their “Into The Metaverse” initiative: ALTS by adidas.
ALTS by adidas — which, at a glance, may seem like your average PFP project — is an evolving experience, whose first chapter only just began. Intertwined with an interactive storyline, the collection takes us on an adventure to Rift Valley Motel, where your ALT[er] Ego will come into a total of eight different traits each with their own rarity. Holders will enjoy a host of utilities, such as early access to physical and virtual product, with more to be superstar soon.
adidas, in partnership with tokenproof, has quickly begun laying the foundation for these benefits, bridging the gap between CONFIRMED and their Web3 efforts. Now, users will be able to connect their wallets directly to the app, which will then confirm and verify whether or not they have an ALTS by adidas token in their possession. Holders of said token will be rewarded with a variety of perks: the inaugural drop, for example, gave access to two limited edition products designed in collaboration with the Bored Ape Yacht Club, gmoney, and Pixel Vault PUNKS Comic.
As ALTS by adidas further progresses, holders are sure to receive a host of additional benefits. And depending on the rarity of their ALT[er] Ego’s traits, they could be in store for range of extremely rare product, digital and physical alike.
ALTS by adidas
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