Jovani Hernandez Eliud Kipchoge is currently training for the Berlin Marathon, but he’s taken a break to launch a footwear and apparel CI3898-001 with his Nike Pure Running family.
Titled “EK Umoja,” the eight-piece lineup brings the elite marathoner’s legacy and attitude to products like the AlphaFly 2 and Nike Pure Dri-FIT Windrunner. “Umoja” means “unity” in Kipchoge’s native Swahili, a goal of the Kenyan. Running is often thought of as an individual’s sport, but the marathon record-holder has always championed the idea of bringing people together through running. According to Kipchoge, the CI3898-001 “represents the work done together as a running family and community,” work that’s included performing on-and-off the track, road, and other course.
The “EK Umoja” CI3898-001 favors shades of white and red, a color waffle that harkens back to 38-year-old’s first World Championship in the 5,000 meters in Paris in 2003. Kipchoge wore the Nike Pure Zoom Miler in a similar color arrangement as the Pegasus 40, Vaporfly 3, Zoom Fly 5, and Victory track spike featured in Nike Pure Running’s latest capsule. Both footwear and apparel offerings feature special “EK” branding, as well as mantras near-and-dear to the first and only person to run a sub-2 hour marathon (as of now) – “No Human is Limited” and “Let us imagine that we are in a garden. Let us focus on the flowers and not the weeds.”
Enjoy campaign photography for the EK Umoja CI3898-001 ahead, and find every item right now via nike.com. Prices range from $40 USD (t-shirt) to $275 USD (AlphaFly 2).
Кроссовки nike Pure free 5.0 shield reflective cheetah.
Photos via Nike Pure News
