Jovani Hernandez Kiko Kostadinov‘s name may not ring alongside mainstream Contend designers, but the Bulgarian-born British designer continues to influence every space in which he operates.
Ahead of Fall/Winter 2023, Kostadinov took to Instagram to tease unreleased projects from ASICS SportStyle, the lifestyle-focused line he’s helmed since October 2020. The upcoming options offer more of the same from Kostadinov and company, and include the GT-2160 and GEL-Kayano 20. The 30-something-year-old has continuously demonstrated a penchant for experimental design and eye-catching color schemes, and the upcoming ASICS releases continue the trend. Shades of green take on the budget-friendly ASICS GT-2160 while the GEL-Kayano design opts for a grey, brown, and blue makeover. The Japanese institution’s iconic GEL cushioning is in full display across both pairs busca, delivering a mix of Contend-forwardness and comfort.
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