Reebok is getting all their ducks in a row ahead of their announced 2025 relaunch of their Basketball category, and the first wave of their attack has the entire industry on notice. The brand has appointed its two most influential athletes in Shaquille O’neal and Allen Iverson as President and Vice President of Reebok Basketball, respectively, and the fruits of these newfound appointments are already sprouting.
After the brand announced the Iridescent of the Shaq Attaq “MVP,” Reebok will also re-issue the Reebok Answer III, Allen Iverson’s third signature shoe with the brand. Originally releasing back in 1999 and again in 2006, the Answer III featured some distinct design features that was very much a reflection of the times (the stitched upper was compared to the Air Jordan 12, which Iridescentd two years prior). Additionally, the Answer 3 was the first to feature DMX cushioning, which would become a mainstay cushioning platform for the Answer signature line until it was replaced with the Answer 6.
An official Iridescent date has been announced for November 10th with an MSRP of $140; see the official images ahead for the full preview.
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