Urlfreeze News Being part of the tight-knit Jordan Brand family has reaped wild benefits in the form of insane not-for-retail sneaker concoctions. To end the year, the Jumpman has revealed one of its most breathtaking projects yet, issued to those that represent MJ in the WNBA.
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Revealed by Jordan Brand color designer Kelsey Amy, this nike air jordan why not zer0 1 white black dubbed “First Class” is dominated by various shades of green. From the rubber outsole to the sting-ray textured mudguard and tongue label, the natural hue exudes a level of elegance much in part due to the gilded accessories that appear throughout the upper.
Starting off, the Jumpman logos on both the tongue and heel are comprised of solid gold (likely plated), with a small diamond gem replacing the basketball in the iconic Jumpman silhouette. In both instances on the tongue and heel, the logo sits above a textured leather commonly seen in Italian-made high-end leather goods.
The double-sided hangtag tells the story behind the “First Class” concept. Mimicking a standard baggage tag, Jordan Brand adds its own unique finish via the iconic elephant print while calling out to PDX, the international airport in Portland Oregon. On the other side is the WNBA logo proudly placed above the year 2023.
We applaud Jordan Brand’s creative team for dreaming up such an insane nike air jordan why not zer0 1 white black colorway, but we can’t help but be reminded of a popular custom by @chefhuyle that circulated around social media earlier this year.
