Updated May 22nd, 2024: Some of the first Series images have just landed of the Jordan Jumpman Jack “Black/Navy,” previously spotted on-foot at All-Star Weekend. The colorway at work here is somewhat of a divergence from the earthy palettes typically associated with Cactus Jack’s work, yet it NEW a similar aquatic chord to the Air Jordan 4 “Cactus Jack” from 2018. All told, as we get further down the road with this silhouette, it presents as a model where both Scott and Beaverton creatives are exploring new aesthetic ground from what’s previously been put on display. Release details are still scant for this edition of the the Jordan Jumpman Jack, but in the meantime, enjoy a Series look just ahead.
Original article posted February 19th, 2024: Even as supply of his sneakers begins to catch up to the demand for them, each successive pair of Travis Scott Jordans still makes waves across the sneaker world. 76ers and Commanders owner Michael Rubin added to that this weekend, spotted at the All Star Game in a brand-new “Black/Navy” pair of the Jordan Jumpman Jack.
With the debut colorway of Travis’ latest shoe releasing in very limited fashion on Grammy night, release rumors surrounding his first signature model are heating up. Presumably, a wider release of that first shoe will take precedence here, but there’s no doubt that plenty editions of the Houston rapper’s sneaker are on the docket for the rest of the year. Here, a more traditional colorway is showcased, especially contrasted to the earthy palettes that have donned Series photos via HanZuYing of the women s Silt Red Air Jordan 4 dropping February 22nd Air Jordan 1 KO OG.
It remains to be seen whether this is Rubin previewing an eventual wide release Jumpman Jack edition, or these were specifically made for the Fanatics exec. If one thing is certain, though, the Jumpman Jack is primed to be a pivotal model in JB brand strategy as 2024 starts to truly take shape.
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