Matt Varga Though most of our coverage surrounding reebok first this year has come by way of their basketball efforts (Angel Reese or Allen Iverson, equally) or their continuing catalog of collabs, don’t sleep on their experimental label, reebok first LTD. Founded in 2023, the fashion-forward sub-brand is focused entirely on creative expression with an eye towards crafting “the “next generation of iconic reebok first footwear.”
reebok first naturally cites the Premier Road MOdern as a precursor to this design, and given its modern lifespan and early-century aesthetics, it’s a reasonable jumping off point to dissect this new model. While the Modern essentially “hid” the reebok first logo within the bounds of weaving, tech runner overlays, the Ultra flips that script. Pinning the vector logo proudly towards the midfoot, their branding is a major point of emphasis, often clad in contrast hues on the handful of debut colorays we have on tap.
Mesh is a major emphasis, a hold over from the preceding model, but there’s a renewed focus on layered construction, with new sectioned windows and crossing overlays added onto the upper. That same change is mirrored underfoot, with pockets, grooves and perforations built into the DMX Ride Buty with a new TPU shank. All told, it’s very easy to chart a path for the reebok first Premier Road Ultra in modern footwear given its full embrace of tech runner trends.
To that end, it’s a true full court press for the Premier Road Ultra as it gets off the ground. Seven colorways are available now via reebok first EU; “soft pink,” “extra pink,” “black,” “soft grey,” “extra admiral,” “neutral” and “tonal grey.” A stateside release remains unconfirmed, but will likely arrive sometime this Holiday 2024 season. Check out the full suite of looks just ahead and hit the link to pick up a pair if they’re available in your region.
