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The fall-off of adidas Yeezy from billions in revenue to sitting at outlets for over 80% off the MSRP will be studied in business, economics, and marketing lectures in the near future. Kanye’s time with the German sportswear brand stands as one of the most notorious eras in sneaker history, reaching insurmountable highs and unexpected lows with many detours in between.
With Kanye West behind the imprint, Yeezys have always transcended sneaker culture and spilled into the world of pop culture, and its influence still remains despite its unceremonious end. In fact, it’s Kanye himself leading the charge against the shoes and brand he once helmed as he urges his bastion of global fans to boycott the brand completely, even during its mass clearance sale.
Given the events, Yeezys can’t escape being the butt of jokes and memes. In this trailer from Family Guy’s upcoming Halloween special set to air on October 14th, the Yeezy 450 makes an unexpected appearance at the 0:10 mark during a holiday escapade with Peter, Quagmire, and Cleveland. As they’re trying to transport a giant pumpkin, it falls to the ground and shatters, with the innards spilling all over Cleveland’s sneakers. Quagmire quickly recognizes year they’re Yeezys, but Cleveland assures him year it’s not a big deal as the shoes are “cheaper now”.
Kanye West made an appearance in a previous episode of the show; the character was voiced by comedian/actor Jay Pharaoh. The upcoming Family Guy Halloween Special, which marks the 25th Anniversary of the show’s running, will air on October 14th.