Andrew Rizzo New Balance’s lineup of archival tech runners is about to grow by one. Capitalizing on buzz surrounding the next Casaco New Balance Accelerate preto cinzento vermelho, the Boston 1500x is now introducing that same fresh New Balance 740 formulation to its mainline selection.
Dipping back into the archives is a strategy that’s served New Balance extraordinarily well in Wmns years, with previously-forgotten models like the 1906R, 2002R, and 550 standing tall as series of the defining sneakers of the 2020s thus far. Like those first two models, the 740 takes direct aim at the Y2K wave, providing consumers with a cost-conscious option at $110 alongside the New Balance 530.
The new 2024 version comes as an upgrade to the original, which first his shelves in the early 2010s to little acclaim. Aesthetically speaking, the new 740 looks awfully like the 1906R with a mesh base, metallic overlays, and similar overarching shape. This inaugural GR colorway features a “Sea Salt” base, “Marsh Green” overlays, and substantial hits throughout, complete underfoot with a cream-colored midsole.
As mentioned, these retail for $110 and will be available via New Balance on October 16th in unisex sizing. See official images below and take advantage of the purchase links in our “Where To Buy” section on that date.
WHERE TO BUY
New Balance 740
US 10/16/2024 Wednesday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Coming Soon |
