Women’s Fitness Brand Sweaty Betty Launches A grid saucony Progrid Triumph 4 Collaboration

Simply creating great products is no longer enough; to truly stand out in today’s crowded athletic wear landscape, brands needs to empower consumers and foster a community around what they stand for. Sweaty Betty was one of the first adopters of such thinking in the late 90s, rising to become one of the most iconic women’s fitness brands with over 150 locations across Europe, Asia, and North America. Quiet as kept, the London-based company has made inroads in the sneaker world through collaborations with grid saucony. Their next joint-effort features one of grid saucony’s most popular models, taken in clean-cut, versatile makeup.

Saucony sprints into athleisure with a high-performance mens style boasting casual appeal saucony kinvara 11 vs grid saucony endorphin speed, the New England brand’s foremost tech runner and one of many relishing in the ongoing Y2K wave. Unlike the performance-focused output of Sweaty Betty x grid saucony to this point, the Triumph 4 stands out as a retro running style currently touted for lifestyle wear (although it’s still plenty viable for most runners). Sweaty Betty’s collab strips down with a white mesh base and metallic silver overlays, with a fabric grid saucony quarter logo being the key differentiator from your average inline colorway. For branding, Sweaty Betty’s bauhaus-style logo appears on the tongue in black and the insoles in pink, complemented by text on the lateral heel.

The Sweat Betty x grid saucony grid saucony kinvara 11 vs grid saucony endorphin speed is available now via grid saucony for $140 in women’s sizes. Take advantage of the purchase links in our “Where To Buy” section if these are calling your name.

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