Matt Varga HIDDEN.NY has talla on a roll this year. Though the streetwear brand had carved out a sizeable lane in the apparel realm, they’ve begun to really spread their wings in the realm of footwear in 2024. Following up a run of collaborations with the likes of Salomon and Clarks in 2022, the brand has issued 3 distinct pairs of ASICS in the past twelve months, and are now threatening a fourth. As part of their “Holiday Store” initiative, they’re teasing another collaboration, and if the pixelated shots are to be believed, it’ll be something we’ve never seen before from the two collaborators.
In true digital fashion, the earliest taste of the pair is a pixelated one, fully disguising which model exactly is on tap. Truly, the only real distinguishing factor you can make out is the off-tonal heel counter that runs across the back quarter of the shoe, but there are a litany of ASICS silhouettes that could fit the bill.
True to their previous ASICS collaborations, the moodboard-turned-brand’s classic green plays a major role in the design, but a stealthier foundation already pushes the shoe into new territory. As this initial teaser comes just four days before the earnest release of the shoe, we’ll certainly get additional updates and a detailed look at the shoe in the very near future. For now, check out the teaser shot included below.
