OLD IS NEW AGAIN

A great philosopher by the name of Nasir Jones once said, “No idea’s original, there’s nothing new under the sun. It’s never what you do but how it’s done.”

Within the realm of sneakers, companies from NIKE, Inc. to adidas are forever on the pursuit of what’s next, especially as it pertains to equipping athletes with the resources needed to break personal and historical bests. And while these brands have put innovation on a cycle, they’ve occupied the in-between with new takes on old products. Case in point: The Air Jordan 11. Although the model is 36-years-old, it’s more popular now than ever before. Some may argue that the silhouette has overly saturated the market, but the reality is that Michael Jordan’s first signature sneaker will always be new to someone. Likewise, the adidas Top Ten – which debuted in 1979 –  has re-entered mainstream consciousness via a number of high-profile collaborations and co-signs, as has the Jordan 1 Mid Brazil.

TWEAKS WORTH MENTIONING

When it comes to collaboration, few parties are allowed to modify an existing sneaker design, especially an iconic one. So even when a joint-effort isn’t eye-catching with its color palette, roll-out or general aesthetic, small changes are worth mentioning. Everyone’s favorite certified lover boy reimagined the Nike Air Force 1 for his long-anticipated take on Bruce Kilgore’s near-40-year-old model. Instead of traditional “AIR” branding on the lateral midsole and star-shaped tread near the tip of the toe, Drake has added touches with which only he could get away. Institutions such as Patta have also modified such classic silhouettes like the Nike Air Max 1 to deliver something clearly rooted in heritage, yet refreshing. And then you have propositions like the Air Jordan 111 “Cool Grey,” which has released before, but is slated to launch come the holiday season in a construction much closer to the original than before. At a glance, this highly-anticipated pair may not seem much different than past iterations of the rather tonal sneaker, but closer inspection reveals otherwise.

Cool Grey 11s Nike Dunk styles, check out our top headlines from July 17th to July 23rd ahead.

First Look At The Air Jordan 111 “Cool Grey” 2021
Third time’s the charm.
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Drake x Nike Air Force 1 “Certified Lover Boy” Revealed
We can’t lie, those hearts at the toe are clean.
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UNDEFEATED’s Next “Dunk vs. AF-1” Drop Revealed
Aimé Leon Dore Set To Bring Back The New Balance 650 In Remastered Form.
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Patta Returns To The Nike Air Max 1 With Reworked Mudguard
Not the original, but we’ll take it.
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Social Status Unveils Upcoming “Free Lunch” Nike Dunks
Mids made hot.
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First look At The Air Jordan 11 Retro High OG “Atmosphere”
Peter Moore’s 36-year-old design isn’t going anywhere.
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This Week In Air Jordan 11 Mids
They’re selling.
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This Week In adidas Collaborations
New Balance 650.
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Stewie Griffin Returns To The Nike LeBron
Inspired by a rare Nike LeBron 6 sample.
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This Week In adidas Collaborations
You need two to make three.
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Kiko Kostadinov’s ASICS GEL-Quantum Levitrack Poised For Olympics Release
Another hit, at that.
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This Week In Vans Releases
More special releases to an already-extensive roster.
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