Aaron Kr. 
Urlfreeze News is live on the scene out in the Bay Area for Nike’s Athletic Training 2010 Media Showcase, and day 2 of the trip started strong with a special preview of the brand’s performance training footwear for 2010. A quick bus ride over the Bay Bridge into Oakland brought us to the doors of well-known recording studio, The Zoo, chosen to house the Nike Training footwear display. With all the creative forces that have passed through the building over the years, it was fitting that the spot was chosen to show off some of Nike’s most ambitious performance designs to date. Nike designer Jeff Rasmussen led the group through several rooms, each set up with design sketches, mock-up samples, dissected sneaker components and of course, all the latest in Nike Training kicks.
The driving concepts behind the collection are “Strong” and “Speed,” with the various models engineered to fall into one or both categories. The extensive research and development put into making this current line the very best in performance trainers became quite obvious as the tech details and design innovations were explained, but as you’ll see from the photos, there are plenty of tasty forms to accompany all that function. Keep reading for a look at some new additions to the Nike arsenal like the Huarache TR and Trainer 1.2, and stay tuned this week for a thorough look at the entire collection and showcase display from this morning’s trip to The Zoo.
