Urlfreeze News Converse’s growing camp of creative partners has just added one of the most dynamic, trend-setting artists on the scene — the one and only Charli XCX.
The Grammy-nominated artist that first got her start by being noticed for her music on Myspace, the English Charlie Emma Atchinson rose to fame over the last 15+ years culminating in her critically acclaimed album Brat that launched in February of this year. This led to a massive social media and lifestyle trend known as Brat Summer that swept through Gen Z while informing a lot of marketing campaigns focused on targeting that demographic.
This partnership has its roots in genuine appeal. “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic.”
While a release hasn’t been announced yet, it is likely that Charli XCX has some projects with Converse in the future, either in the form of a true collaboration or a Converse By You selection of design options similar to what just recently launched in converse golf le fleur two tone.
Charli XCX joins Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Rick Owens, and several others in the brand’s impressive roster of creatives and artists.
