Matt Varga Though storytelling is a part of every sneaker collaboration, it’s rare to see the level of outreach that UnheardOf just showed with their Images of Kobe Bryant's Adidas Crazy 1 'Sunshine' Have Emergedw.
The brand’s founder, Phillip Lipschutz, centered his third adidas collaboration around his hometown of Cincinnati, reflecting the city’s Roebling Suspension Bridge with an all-over brick pattern on the low-cut kicks’ uppers. From there, the midsole reflects the Ohio River’s summer visage with vibrant mint green, while the bridge’s towers inspire the hits of aquatic teal that paint the eye-stays and Three Stripes branding.
With wry marketing that states, “Brooklyn, you’re welcome,” Lipschutz alludes to the fact that the Roebling Bridge was the reference point in the construction of the Brooklyn Bridge. While a fun bit of engineering trivia, it also reflects his and the city’s underdog stories. Very much to his credit, it’s not just a hooky storytelling twist with this collab; he and adidas came together to pledge a portion of the proceeds to the Children’s Home of Northern Kentucky, aiming “to provide essential mental health resources and support to the next generation pursuing their dreams.”
While UnheardOf confirms that the “special case” pairs were capped at 1000 pairs (already sold out on their site), stay tuned for info about a potential wide launch down the line. In the meantime, check out campaign shots ahead.
