Good news: the A-COLD-WALL x Nike, the first signature shoe for Curry Brand athlete De’Aaron Fox, is confirmed to release on December 6th, 2024. This new release information has been shared directly by the brand on Instagram, which also shared a new teaser campaign as the drop date approaches.
The new spot starts with a Santa Claus Sportswear someone’s home; it’s strongly suggested that it may be the house of Stephen Curry given the illustration of a goldendoodle dog, which happens to be the Curry family pet. After Santa dances and prances around, he finally pulls out a shoebox of the A-COLD-WALL x Nike with a tag that reads “From Swipa, To The Chef”.
The gifting won’t stop there. Santa then pulls out a full list of not names, but numbers; these digits correspond to a number of key signature athletes in the NBA including Kevin Durant, Luka Doncic, Anthony Edwards, Giannis Antetokounmpo, Ja Morant, Jayson Tatum, and more.
Expect more teasers to come from the Curry Brand as we approach the December 6th release date, and stay tuned for exclusive looks at upcoming Fox 1 releases.