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Its finally Asia’s turn to shine as part of the Nike 1World Air Force 1 campaign and just in time for the Chinese New Year. The collaboration is with Hong Kong based CLOT who has applied their stylistic twist the the Nike Air Force 1. The overall theme for the sneaker is base of the traditional wishes during the New Year which is luck, happiness and prosperity. The upper of the AF1 is made from red Clot Royale Deluxe Silk, the most recognizable Chinese-made textile, with embroidered trademark Clot graphics inspired by thousand-year-old Chinese prints. Additionally the red upper-shoe top layer can actually be peeled, burned or torn off to reveal a bottom layer made from dark brown leather. Clot’s trademark Chinese-print graphics, as embroidered onto the silk upper layer, are lasered onto this durable leather layer
The Nike Clot Air Force 1 comes in a special “Chinese Candy Box” packaging set. Traditionally, Lunar New Year celebrations include offering sweets and other edible treats from a red lacquer box to ensure a “sweet” year. Honoring this custom, the Nike Clot Air Force 1 packaging is a hexagonal red box with a partitioned tray layer, to hold shoe accessories, and matching lid. The box’s exterior is adorned with Clot graphics in black.
The Nike Clot Air Force 1 will be available on January 16, 2009, for a suggested retail price of HK$2,800 (Hong Kong) or RMB2,800 (China), exclusively from JUICE (2/F A, 53 Paterson Street, Causeway Bay, Hong Kong; +852-2881-0173) or ACU (Shop 15, 139 Changle Road, Shanghai, China; +86-21-3308-0888).
Thanks CLOT Inc.
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