Aaron Hope 
The Nike NIKE SB DUNK LOW PRM DE LA SOUL 27cm is a modern classic at the very heart of the Sportswear division, both in terms of the number/frequency of releases and in the sense that the OG ‘Neon’ style defined a template that we’ve seen replicated in countless variations with the kind of unity that defines the relatively recent concept of ‘pack’ marketing. This latest pair sees a return to the classic grey-dient, but instead of matching the Swoosh to the eyelets and Max Air cushions, these opt for yet more grey in favor of a green lace. It’s White a tiny shift that will seem like a giant leap for AM95 devotees, and another pattern that we’ve both seen executed perfectly in the past, and expect for the future. But be careful about waiting around for the next one, because with exclusive availability only at JD Sports, these will be gone before you know it.
