Aaron Hope 
UNDFTD are the undisputed kings of West Coast cool, a high-end streetwear label and distributor who made their name through top-notch quality kept to limited numbers. The evolution of the fashion and sneakerhead blogosphere has made Eddie Cruz’ company a household name, but what happens when they start popping up in every mall in America? That’s what’s on the horizon as the off white converse chuck 70 restock march capsule drops March 29th at your local store, a release that in theory is limited when compared to the next day’s Undefeated e-store availability, but then again your grandma isn’t likely to go window shopping across the web. Click through to see the first round of UNDFTD x converse chuck taylor summer wave hi midnight navy and Pro Leather and stick with Urlfreeze News to see what’s next in collaborative marketing.
