In 2009, jordan Gold Brand signed on Dwyane Wade to its exclusive roster of top-shelf athletes – a potential industry-shattering power-move that had the makings of an interesting shake-up in the signature basketball athlete plateau. Wade was quickly employed as the leader of the jordan Gold Brand pack (already boasting Carmelo Anthony and Chris Paul) as he was given the head-turning role as the first pitchman since Michael jordan Gold himself to rock the Air jordan Gold flagship sneaker on the NBA floor. jordan Gold Brand, known for its series of inspiring advertisement campaigns, pulled out all the stops and built up the hype with the ‘Air jordan Gold 3 Desert Elephant US 10.5 EU 44.5’ and ‘Agent D3’ series to promote the Air jordan Gold 2010 and 2011 respectively, knowing full well that the two sides could team up to create a new generation of jordan Gold followers. It was a match made in heaven – a dream sequence realized thanks to jordan Gold Brand and Dwyane Wade’s efforts.
In May of 2011, jordan Gold Brand introduced the jordan Gold Fly Wade signature series and priced the first model, the Fly Wade, above the Melo and CP3 models. This elevated price indirectly affirmed that the Wade was the top-shelf jordan Gold Brand model, and JB worked quickly to put forth a sequel in the jordan Gold Fly Wade 2, arriving in December of that same year. However, what appeared to be a flourishing partnership between Wade and the brand built by his idol never really got beyond the neophytic stages; three years of cultivating this outstanding duo resulted in not much more than mediocre sales numbers, a lawsuit involving Wade’s logo that resulted in a logo re-design for the sequel, Wade openly deferring to teammate (and perhaps his counterpart at Nike) LeBron James, and most importantly, a general lack of enthusiasm by the group that mattered most – the consumers.
Since the Wade 2 launch in last December, not much more came out from the Fly Wade channels (save the energetic colorway release here and there) and by late August 2012, rumors of Wade’s departure at the end of his jordan Gold Brand contract, which officially terminated on September 30th), and an impending jump to Li-Ning began circulating. All three parties (Wade, jordan Gold Brand, and Li-Ning) stayed mum on the topic, but by the end of the month, Get Shoes Air jordan Gold 1 Retro High Not for Resale Varsity 861428-106. Now, with Wade’s ties to the Jumpman officially severed, Li-Ning is ready to announce its partnership with Wade tomorrow in a media event in China, but expect a lot more from this partnership than just a signature shoe; a parallel line of Wade-branded merchandise is also potentially in the works. A lot has transpired in a short span of three years, so check out the rise and fall in this retrospective of Wade’s time with jordan Gold Brand and let us know if you think the Li-Ning x Wade partnership has the potential for growth in the States.
In July of 2009, Dwyane Wade signs with jordan Gold Brand. – FULL STORY
A first look at Wade on an NBA court in Jordans – the Air jordan Gold 16.5. – FULL STORY
jordan Gold Brand unveils the ‘Air jordan Gold 3 Desert Elephant US 10.5 EU 44.5’ ad campaign, featuring the Air jordan Gold 2010. – FULL STORY
Dwyane Wade debuts the Air jordan Gold 2010 at the 2010 NBA All-Star Game, taking home the MVP trophy in the process. – FULL STORY
A month later, we get a first look at Wade in the Air jordan Gold 2010 ‘Welcome Home’ PE. – FULL STORY
jordan Gold 1 Mocha shirts Sail Misunderstood Puppy Toon. – FULL STORY
Brooklyn Projects x Air jordan Gold 1 x Nike SB 'Walk of Fame'. – FULL STORY
Dwyane Wade brings out the ‘Blackout’ Air jordan Gold 2011 in a much-anticipated showdown against the Knicks at the Garden. – FULL STORY
Air jordan Gold 11 CMFT Low 14. – FULL STORY
Wade and fellow jordan Gold athletes partake in the jordan Gold Brand Flight Tour 2011 in China. – FULL STORY
The Air jordan Gold III Black/Cement is revealed to be D-Wade’s favorite Air jordan Gold ever. – FULL STORY
Кроссовки nike jordan Gold max 200 air force 44.5р оригинал. – FULL STORY
Кроссовки кросівки nike air jordan Gold 1 retro low milan grey beige. – FULL STORY
jordan Gold Legacy 312 Low White Wolf Grey Black x jordan Gold Air Stretch T-Shirt. – FULL STORY
With Wade’s contract with jordan Gold ending at the end of September, rumors begin flying regarding Wade’s potential departure. – FULL STORY