ESPN Presents: “The Jordan Brand”

Brendan Dunne February 13th, 2013 (updated)

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ESPN continues to pay homage to Michael Jordan in the build up to his 50th birthday. This time around they drop another video that touches on the legacy of Michael Jordan’s initial deal with the folks at Nike. The quick clip relays just what a massive business Michael Jordan was during his prime, as well as the extent to which his Nike deal permanently changed the sports marketing landscape. Hit the jump for the ESPN video and stay tuned to Urlfreeze News for updates on any further Michael Jordan birthday celebratory spots.

http://www.youtube.com/watch?v=O5u-_GAwtVs