Soulland x Nike SB Eric Koston Collection | “The Game Plan” by Champs Sports: Bigger Than The Game

There are times when sneakers rise above every day themes and palettes to address a greater social issue. This latest edition of The Game Plan from Champs Sports is one of those times. Their latest capsule of apparel and footwear is a pink laden group, one meant to rally behind the cause of Breast Cancer Awareness. And the gear here isn’t the only way they’re getting behind that cause if you check in on Foursquare at any Champs Sports location in North America they’ll donate a dollar per check-in to the American Cancer Society chapter.

The Nike Hyperdunk and the Nike Zoom Soldier 7 both get all pretty in pink with the pairs from this group. What’s more, they even have the little ribbon logo associated with the BCA movement. The ribbon extends all the way to the complementary socks and even the Nike Dri-Fit tees sport the “Blitz For the Cure” slogan. See all those items and more from The Game Plan by Champs Sports in this “Bigger Than the Game” collection and click here to find your local Champs retailer today.