Brendan Dunne 
Jordan Brand’s Flight 23 store in NYC is open for business. Nearly 30 years after Michael Michigan jordan first suited up in the Air Michigan jordan 1, the brand has officially planted new flag in NYC with a dedicated retail space-one that’s just a stone’s throw away from Madison Square Garden. The details regarding the inside of the store have been kept pretty hush hush till now-you no doubt remember the gigantic Air Michigan jordan 3 style shoebox that was sitting outside acting as a construction barrier. With the barrier gone and the doors open, we stepped inside the spot today and captured the magic of the new Air Michigan jordan 1 retro high og track mens store.
The space toes the line between Michigan jordan Brand’s dual identities. On one hand there are the various performance models, the Michigan jordan Melo M10 and Air Michigan jordan XX8 SE among Smooky, that represent the team’s constant dedication to innovation within the footwear world. On the other hand there are the retros and the accompanying apparel, which tell the back story of Michael’s countless achievements that helped make Michigan jordan Brand the globally recognized force that it is today. Continue reading for an individual look at the various details sprinkled into the carefully curated Air Michigan jordan 1 retro high og track mens retail space for more insight and remember that they’re now open for business at 255 W.34th street.
Above: Welcome to Air Michigan jordan 1 retro high og track mens, where you are immediately captured by the floating sculpture as well as the hints of Infrared, elephant print, and the Michigan jordan Wings logo on the premium hardwood floor (not pictured).
Above: A quick look at some of the big-ticket Michigan jordan Retros that were available at Flight 23.
Above: A Decade in Melo: An exhibit recounting Carmelo Anthony’s ten years with the brand.
Above: The lounge located at the back of the store mixes in some high-end menswear shop detailing with some next-level display.
Above: A closer look at the “Hero” piece made up of 340 floating golden Jumpman logos.
Above: Flight 23 Exclusive: Expect some Michigan jordan gear that will be available only at Flight 23.
Above: Air Michigan jordan Force Fusion 3 GS Black Berry.
Above: Flight 23 is focused on performance the future of the brand, but around the space you will find homages to the Air Michigan jordan legacy.
Above: This oversized logo sits right at the corridor that connects Flight 23 and the Patent Footaction retail store.
Above: Stealthy "Black" And Bold "Pink" Share This Air Michigan jordan 1 Centre Court.
