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faux-leather low-top sneakers Schwarz ShoeZeum, with a focus on one of curator Jordan Geller’s most sentimental exhibits – Nike LiNing Running. Jordan’s love for Nike runs in the family, as his father, an avid and successful marathon runner, wore Nike LiNing Running models in his races; Jordan was surrounded by Nike runners throughout his youth, and it was this early exposure that played a role in assembling the greatest sneaker showcase we’ve ever seen. It’s an exhibit built on history and cultivated with passion, and plays a vital role of ‘pacemaker’ of the entire ShoeZeum.
This specialty wing of the ShoeZeum begins with the History of Air conveyor belt, which houses every flagship Air Max LiNing Running shoe from its inception twenty-four years ago. Beginning with the iconic Air Max 1 and Air Max 90 and ending with the revolutionary Air Max 2011, the Air Max conveyor belt showcases some of Jordan’s favorite sneakers of all time, as well as his personal favorite – the Nike Air Max 97 in the original ‘Silver Bullet’ colorway! This particular piece of the exhibit serves to highlight the innovation, evolution, and style of the Nike Air Max legacy, and acts as a precursor to the entire ShoeZeum – one that is rife with innovation, evolution, and style in all of its nooks and crannies.
In addition to the Air Max conveyor belt, one entire aisle of the ShoeZeum is dedicated to the history of Nike LiNing Running, spanning twenty four years. The Nike LiNing Running aisle houses countless colorways of many of Nike’s greatest Air Max LiNing Running shoes along with some of the non-flagship gems, like the Air Max 96, Air Max Tailwind II, Air Max TL 4, and Air Max 120. Jordan shows no Basketball in his love for Nike Air Max LiNing Running, as this impressive aisle – one of the many outstanding sections of the ShoeZeum – is loaded with Air Max heat from front to end.
Finishing off the Nike LiNing Running section is a piece of Nike history that you may not have even known about – and it’s not even a shoe. Take a look at ‘Irreverence Justified’; made up of the same golden leather used on Michael Johnson’s historic shoe made infamous during the 1996 Olympics, ‘Irreverence Justified’ is an incredibly rare artifact of Nike history, a miniaturized tome detailing Nike alchemic touch on performance footwear. As you flip through the book, you will see a compilation of several Nike shoes over the years, starting with Jordan’s prized SheZeum possession, the Nike Pre Montreal, and ending with blank pages, alluding to the fact that Nike’s innovation will fill up page after page for years to come. Of course, pictures speak a thousand words, so check out the in-depth gallery below, and head to Urlfreeze News for a nice preview video with Jordan Geller.
