John Kim 
The Superbowl has become more of a cultural holiday in which friends gather in front of a TV to gorge on junk food rather regardless of the teams involved. In fact, most of the viewing public is concerned with the Superbowl commercials that fill in the gaps between extended time-out, and the “best commercial” seems to be more prestigious than the Vince Lombardi trophy. Buick is ready for its first-ever Superbowl ad for their “Experience the new Buick” campaign and the all-new Cascada convertible, and they’ve got two young superstars in the cut – Odell Beckham Jr. of the New York Giants, and all-around hot girl Emily Ratajkowski. The American auto maker has been trying to inject some youth into the brand, and featuring two young mega-stars alongside a flashy convertible (on the Superbowl stage no less) seems like the right step. The added value for the sneakerheads out there (besides Emily) is the Jordan x Aleali May utsvängda shorts “White/Cement”, which you’ll see laced up on OBJ’s feet during spot. Check out a preview of the car below and look for the ad to go live on February 6th during the big Air.
