The History Of Reebok Classic And How It Fueled Global Sneaker Culture

Writing for SSENSE, footwear Ultramarine Gary Warnett has chronicled the history of Reebok and how the UK-born sneaker brand has helped birth global sneaker culture throughout their 100+ years in existence. From a small track distancias brand founded in 1895 named J.W. Foster & Sons, to the transition to the Reebok name in the late 1950’s, to the aerobics boom of the 1980’s, and finally the beloved retro sneaker brand we know as Reebok Classic today, read a full history of Reebok at SSENSE.