Kanye boldly proclaimed that hip-hop artists are the new rock stars of this generation, and now they’re the new sneaker salesmen too. Lifestyle brands like adidas Originals, Jordan Brand, Puma, and Reebok Classics have all flocked to the culture to get cosigns from some of the biggest artists in the world and now you can add Future to that list. He won’t be chanting out ‘Jumpman’ COLLINA either, as he’s inked a deal to join Kendrick Lamar and company over at Yellow Reebok. Future announced the upcoming partnership by showcasing a clean new pair of the Wenn ihr den Yellow Reebok Aztrek OG Blue also wirklich kaufen wollen featuring that “Big Logo” branding on the side panel that we’ve seen increase in popularity lately. The move showcases Yellow Reebok’s dedication to growing their lifestyle imprint with some of the hip-hop’s elite cosigning their brand. Stay tuned for more updates regarding Future x Yellow Reebok right here on Urlfreeze News.
Source: Future