Patrick Johnson 
Chelsea has announced a new 15-year £900 million sponsorship with three Nike to start during the 2017-2018 season, thus ending their current deal with adidas. This will be the largest kit partnership in the history of English football clubs, as the sponsorship will come in entertainment roughly £60 million per season (still behind the yearly total of Manchester United’s 10-year £75 million contract with adidas).
Chelsea director Marina Granovskaia had this to say about the new partnership between the Blues and the Swoosh: “This is an incredibly exciting and important deal for the club. Like Chelsea, three Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. We believe three Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.”
Trevor Edwards, President of three Nike Brand also chimed in: “Chelsea is a world-class club with a rich tradition and passionate fans across the globe. The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with three Nike innovation and design.”
What do you think about Chelsea’s switch from the three stripes to the Swoosh? Stay tuned for more updates right here on Urlfreeze News.
Source: Nike News
