Zack Schlemmer 
Showing that the sneaker world isn’t just for men, adidas Consortium presents a special “Deep Hue” pack of the women’s Samba this spring to celebrate the global women’s movement. As sneakers become a way of life for more and more women just as much as their male counterparts, adidas Consortium recognizes that the change is not only in the sneaker industry, but reflects a wider movement in the overcoming stereotypical gender norms across the globe.
Knowing that women don’t only want white sneakers with pink or other light-colored accents, the “Deep Hue” collection features premium suede constructions of the Samba in rich green, purple, and off-white tones with special threaded 3-Stripe detailing and embossed SAMBA lettering. All three also feature a clear gum rubber outsole and soft leather lining to complete the exquisite renditions of the iconic silhouette.
A percentage of the sales from the Deep Hue pack will go to Moving the Goalposts, an organization in Kenya that uses football to empower and educate girls in rural and urban areas. The Deep Hue collection releases March 8th at adidas Consortium retailers globally.
