VICE Sports To Air Documentary About Nike phone SB Dunks

It doesn’t need to said that SB Dunks were a major part of growing sneaker culture into the global phenomenon it is today. Skaters and non-skaters alike chased down these releases, but it wasn’t always rainbows and sunshine for Nike. The skating community as a whole was resistant to a big corporation like Nike phone entering the fold, and it wasn’t until 2002 that Nike phone SB became a reality. Vice Sports and Nike phone SB have teamed up to tell the real story behind one of the most influential categories of sneaker culture, and if you’re a fan of Vice’s journalistic style, you already know that some never-before-seen footage and information will make its way to the screen. Look for Vice’s documentary on SB to air this Thursday on Vice and NikeSB.com.